Google today announced that third-party Android developers can now link their Google Analytics account with their Google Play Developer Console to gain improved app insights. The new data covers both ...

We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the option of ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google’s chatbot analytics platform is now open to everyone, more than ...

At this week's big Google Cloud conference, Google Next '23, executives at the tech giant made numerous announcements and forward-looking statements to help developers and IT managers plan for future ...

Besides coding and monetization, a third key component of mobile app success has lately been gaining increasing attention: analytics. Knowing who your users are, what they're doing with your app, how ...

Like most modern software, Google Analytics has apps. The official Google Analytics App Gallery hosts extensions and third-party apps that integrate with Google Analytics. Originally part of the ...