FREDERICK -- 42 business representatives at a recent seminar didn't have to Google "Web analytics" because an official of the search engine giant clicked with her audience. Google senior associate ...

Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track ...

Google's Web-site traffic monitoring app stopped delivering data to all users on Saturday, the latest in a series of Google Apps snafus Google’s Analytics service stopped delivering data to users on ...

Google Analytics is a treasure trove of insightful data - and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the ...

It has been discovered that Google Analytics is reading clicks from the Google Home app as direct traffic. This was brought to people’s attention by an SEO named Max Prin on Twitter, where he also ...

The company has significantly updated its Web site-tracking tool with new features for enterprise-class users like filtering, mobile tracking, and more. CNET contributor Don Reisinger is a technology ...

With today’s debut of Windows 10, Microsoft has launched the new Edge browser, a brand-new web browser that jettisons the legacy baggage of Internet Explorer and promises better support for web ...

If you do anything online — a website, a blog, a mobile app — chances are you’re using Google Analytics. Somewhere between 30 and 50 million websites rely on it for tracking and measuring the metrics ...

So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store ...