Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Responding to the rumours, Dan Taylor, Google’s Vice President for Global Ads, noted on X that assertions about the company ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

Google plans to introduce advertising to its Gemini AI platform by 2026 as it expands AI driven tools across search and marketing.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...