Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Snap has introduced the App Power Pack, a new suite of ad products designed to enhance app campaigns with advanced formats, ...

A quick refresher course: It came to light over the weekend that a recent series of ads for The First Descendant, in which anonymous streamers blabbered about the game's new season above clips of ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

A Korean game studio testified at the National Assembly that Google and Apple’s abuse of their dominant market position has ...