Regardless of how many funnel entry points there are, the rest of the journey through the funnel should be a single-line railroad. Ideally, customers should be able to initiate the journey through the ...

There are many different ways to analyze how a visitor comes to the point of conversion on your website. Over the past month I've been figuring out my funnel for my company Due. Right now we're ...

In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

Previously, I covered the basic steps involved in setting up a Google Analytics account. In this column, I’ll focus on four GA reports to help you better manage your PPC campaigns. If you are like ...

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

Your site is looking dapper and polished. You’ve cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves – but they’re not converting quite ...

Are you using the right tools for the job? Any good mechanic has a large, well-stocked tool cabinet at their disposal, filled with the wrenches, sockets and various more specialized tools that they ...

Lead funnel visualization intended to track leads in the buying journey and help predict pipeline and win rates; and Lead yield reporting designed to better understand how lead quality affects funnel ...