Since implementing Facebook’s Conversion API, Thinkster’s match rate – aka, the percentage of sales it can attribute back to a Facebook ad campaign – increased to more than 90%, which was more in line ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

As digital marketing grows more sophisticated, the balance between insightful tracking and protecting user privacy has become a critical challenge. With regulations tightening, agencies must embrace ...

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy ...

LiveRamp, an Acxiom company, now integrates with Facebook to enable marketers to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact ...

Data and analytics company and Facebook Conversions API partner, Terragon, is set to hold a webinar aimed at highlighting the imminent threat the death of third-party cookies poses to the digital ...

Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...