“By advancing infrastructure and creating metaversal experiences, Improbable is not only shaping the vision of virtual societies but also providing the tools and insights for others to innovate and ...

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In the not-too-distant past, many viewed virtual reality primarily as a fun addition to gaming and entertainment applications. But in recent years, more and more companies and industries have been ...

LOS ANGELES & AUSTIN, Texas--(BUSINESS WIRE)--Infinite Reality (iR), the global leader in delivering immersive virtual experiences, is following its recent product suite launch with a new feature set ...

Picture the moment you arrive at a theater to attend a concert, talk or play. Anticipation builds as you walk through the warmly lit entryway, ticket in hand. You ascend the stairs, and the doors ...

A major obstacle virtual reality needs to overcome before it will find mainstream acceptance is moving away from 'throwaway' experiences towards projects that have more impact. That's according to ...

Virtual reality has been a game-changer in many industries, from entertainment and education to real estate and retail. When it comes to incorporating VR in advertising, the possible use cases are ...

As digital commerce continues to dominate the market and the influence of traditional high-street retail has lessened, it’s clear that consumer behaviours and shopping expectations have profoundly ...

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I am regularly astounded by technological advances. It’s not like every few weeks I read something that makes my brain explode—it’s more like every day. As a sex therapist, I inevitably consider the ...