If you're looking to increase sales without adding a completely new product and changing your production methods, adapting a new product to provide different benefits can help you expand your business ...

Today, we are highlighting Sanofi (SNY), an innovative global healthcare company. SNY has a robust product portfolio, has been delivering strong performance consistently, and can help protect your ...

Performance appraisals are an integral part of employee engagement. They help your staff understand how their work is evaluated, where they excel, and what areas need improvement. This type of ...

There is consensus in the marketing literature that market knowledge and cross-functional collaboration are two fundamental resources for successful product innovation. However, few studies examine ...

At a national summit, state and local officials showcased how evidence, data and collaboration are reshaping performance ...

This paper investigates the effect of product adaptation on performance of exporters in Thailand. It focuses on an issue that has not been addressed in past research: Does market orientation moderate ...