An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

When it comes to driving traffic and boosting conversions, content is key to your digital marketing strategy. Content marketing gives you the opportunity for optimal keyword placement and provides ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

Murray is a Forbes news reporter covering entertainment trends. Spotify’s annual summary of a user’s most played songs and artists has grown from a marketing stint to a yearly social media phenomenon, ...

The World Series of Poker, televised by ESPN, is now running until July 14th. The one week Main Event starts July 5th. 1000 Players will receive $15K, or far more, in winnings during the Main Event.

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...