The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...
Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. In the constantly changing world of modern marketing, one element ...
Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...
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Coca-Cola uses AI to create its annual Christmas ad; and its GenAI head sends a plea to ad agencies
Coca-Cola's new AI-generated Christmas campaign, "Holidays Are Coming," addresses criticisms from last year's ads by featuring animals instead of humans and improving technical realism. The company's ...
The University of North Georgia is a dynamic, regional multi-campus institution created through the consolidation of Gainesville State College and North Georgia College & State University in January ...
Pinterest has unveiled advertising capabilities, featuring "Top of Search" ads in beta and other tools designed to optimize the visual shopping funnel. "Traditional search engines and AI chatbots rely ...
BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned ...
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