Check out all the new things that are going to change Roblox, announced in the RDC 2025 keynote livestream, including tech, ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

Roblox gaming clips and other short-form brainrot videos often go viral on vertical video platforms like TikTok and Reels. But, over on TikTok, they still have to compete with dancing videos, ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...