A viral video has three main ingredients. Using Dove's recent wildfire success, Dove Beauty Sketches, let's examine how they hit the marketing campaign jackpot, again.

Dove is getting harshly and unfairly criticized for its "Real Beauty Sketches" viral video recently launched. Before I get to the absurd criticisms, here's the video in case you haven't seen it. That, ...

Dove's "Real Beauty Sketches" campaign is supposed to be an uplifting message that shows women that they are more beautiful than they think they are. In the viral video, an FBI-trained sketch ...

The Anglo-Dutch consumer products giant said its Dove Real Beauty Sketches has been seen more than 114 million times on YouTube and other video platforms in more than 110 countries "to surpass all ...

Anselmo Ramos, creative lead on Dove’s “Real Beauty Sketches” hit discusses the making of a viral sensation. If you haven’t seen it already here or elsewhere, the ad depicts an FBI forensic artist ...

Just one month after its release, Dove's "Real Beauty Sketches" has garnered more than 114 million total views, making it the most viral ad video of all time. (See video below.) The short film ...

Don’t get me wrong, I am a sucker for the message “seriously, though, you’re beautiful.” And I agree with the viral Dove Real Beauty Sketches clip, so many of us get distracted by all of ...

After Sketches, Dove’s Newest Experiment Is “The Beauty Patch” The brand “tricks” a group of women about a skin patch to make them feel and look better. Condescending or illuminating?

Dove, the manufacturer of personal care products, hired a forensic artist trained with the US Federal Bureau of Investigation in an attempt to convince the women of the world of their real beauty. The ...