If you like the sound of whispering, chewing or gentle tapping then you’re in luck because there are now more than 13m videos dedicated to such soothing noises available on YouTube.

ASMR, in other words, may not be any one thing so much as it is a grand complication of crossed wires, an idiosyncratic mess of misfired signals that engender new felt signifiers within the brain.

ASMR videos are a quantifiable example of the value of emotional labor—they’ve been watched hundreds of thousands, even millions of times, for the friendly support and relaxation they provide.

Maria is one of the more famous personalities within a booming online subculture called ASMR. Not everyone experiences Autonomous Sensory Meridian Response, or ASMR, but those who do describe is ...

ASMR (Autonomous Sensory Meridian Response) is an online phenomenon that finds an entire community of YouTubers employing all sorts of gentle sonic and visual cues to “trigger” a range of ...

Our study suggests ASMR could have potential as an intervention to reduce anxiety.

Whisper Wave offers an range of therapy sessions inspired by ASMR, the tingly, goosebump-like sensation some people get from certain audio, visual or tactile triggers. The Post tested it out.

ASMR is one of the biggest trends on YouTube — and Makenna Kelly's videos are among the most popular.