As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Deepak Yadav is an Engineering Leader at Amazon, Data & ML expert, ex-Ask.com, formerly with Amdocs, and Data Influencer. Over the years, I’ve worked with organizations across industries—financial ...

Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel, which provides the ...