AI tools and apps also rely heavily on unstructured data. For example, an e-commerce company that wants to automate and improve its customer support experience might use AI to sort through social ...

Now more than ever, the ability to leverage data to uncover risks and identify opportunities can be the difference between a firm’s success and failure. In our increasingly digital world, data is no ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Data privacy has always been a top priority in both ...

The era of cloud data has changed drastically. Data that was once concentrated in one location or a central repository is now distributed, and with data spread out, individuals can access it anytime, ...

In just the next two years, enterprise data collection is expected to increase data is projected to increase at a 42.2 percent annual growth rate, according to a new report from Seagate and IDC.

As this year comes to a close, experts have begun to look ahead to next year with predictions for how companies will manage ...

Data security is crucial to protecting vulnerable individuals from potential harm. As many organizations work with sensitive information relating to specific groups, such as minors, the elderly or ...

Dark data not only generates unnecessary costs, but also increases risks and the potential for losses. Here's what business ...

It's easy to surpass your data limit, even with data saver mode activated on your mobile device or WiFi. Not if you can easily track your data usage and identify excessive data apps. While your mobile ...

Test data manage­ment (TDM) refers to the process of creating, main­taining, and using test data to validate the functionality of an application. TDM is a critical aspect of the testing process, as it ...