Knowing how to write copy your own sales pitches isn’t as easy as it seems. Depending on the type of audience you are addressing and the overall reputation your brand enjoys, there are conventional ...

While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

When entrepreneurs plan a marketing campaign, many begin by brainstorming slogans and taglines. In other words, they get fixated on copywriting. But the copy is only as effective as the strategy ...

The information age is not only characterized by the technology that brought it about, but demand from consumers for a constant stream of content. While being a writer in the new millennium has come ...

When it comes to copywriting, we marketers often find ourselves staring into a literal and virtual blank screen: an online canvas onto which we must write an inexhaustible supply of words for websites ...