The Consumer Marketing Awards (CMA Awards) announces the winners of the 2025 program and introduces a new Icon of the Year honor, awarded to The Michelin Guide. Marketers were recognized for standout ...
Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.
With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.
Marketing and sales people appear likely to become far more productive thanks to artificial intelligence, especially the generative AI typified by ChatGPT. In a surprising paradox, better sales and ...
Direct marketing refers to promoting a product or service straight from the seller to the consumer, without intermediary advertising such as television commercials, radio ads, or public displays. This ...
Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.
Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...
Industry watchers have for years predicted the arrival of a digital convergence of sorts between medical and consumer marketing. Judging by findings in this year’s MM+M/Swoop Healthcare Marketers ...
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