Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

Consumer demand is a driving force of economic growth, accounting for about two-thirds of the US economy. So when policymakers want to determine how a particular fiscal or monetary policy will land, ...

Colchester, CT — With the average price of a new car hovering around $48,000, people in the market for a new vehicle can ill-afford to rely on guesswork to determine which models are likely to hold up ...