It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

As the COVID-19 pandemic is the first national crisis in the age of “startup disruptors,” I have been curious to see how younger, innovative companies that often have the flexibility to be nimble and ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments.

The consumer products industry has been facing a series of challenges in recent years, and COVID-19 drastically complicated these issues. Throughout the pandemic, consumer products companies have ...