As consumer interest in sustainability grows, so too does the need for brands to ensure their claims are credible.

Consumers shop at various types of stores for different reasons -- whether they're looking for a specific item, brand, price or level of customer service. From boutiques to thrift shops, each type of ...

If you have competitors in your marketplace, you'll have to develop advantages that make customers want to buy from you instead of others who sell similar products or offer similar services. This is ...

As a long-term investor, you understand the incredible wealth you can build over decades by simply buying quality businesses and continuing to hold them. But how exactly do you identify "quality" ...

A strong brand offering pricing power is a powerful advantage for many companies. The network effect is an advantage that's hard to duplicate. Industries with barriers to entry can harbor advantaged ...

In the business world, trust is often discussed as an abstract concept—something we know is important but it may not always have a clear way to measure or nurture. Yet, after decades in the industry, ...

It may sound counterintuitive, but one of the most useful things many executives can learn about their company’s competitive advantage is that they don’t have one — and there’s nothing wrong with ...

Forbes contributors publish independent expert analyses and insights. Caroline Castrillon covers career, entrepreneurship and women at work. Purpose is the central component of a fulfilling life.

In business analysis, finding key competitive advantages helps identify firms that can sustain their market position over time. Competitive advantages can come from many sources. This includes things ...

Cost advantage allows firms to achieve higher profit margins by maintaining lower production costs than rivals. Businesses can expand market share by pricing products below competitors without ...