The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate toothpaste broke new ground for Mexican television by featuring a gay couple in their latest commercial. Launched in time for pride month, the company is using the hashtag #SmileWithPride to ...

The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

It comes as no surprise that Colgate-Palmolive Co. continues to be outspent in media and advertising by other big players such as Procter & Gamble, L'Oreal and Unilever and now also the increasingly ...

A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How ...

Attorney General Paxton secured a deal with Colgate to ensure kids' toothpaste ads show safe, age-appropriate amounts ...

Attorney General Ken Paxton has reached a historic agreement with Colgate-Palmolive Company "Colgate" regarding the depiction ...

Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of local goods amid worsening trade ties with the United States.

Last week, I womp-womped the beginning of Pride month commercial season by calling out Bud Light for their rather cynical attempt at brand queerance by having straight ambassadors Amy Schumer and Seth ...

(Reuters) - Colgate-Palmolive Co's shares sank on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices to spur enough demand.