Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke ...

Tajik singer Mehrnigori Rustam, who grew up looking up to Coke Studio, is now the first Persian artist to feature on the platform ...

Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola. The ...

The Pakistani singer behind the viral "Pasoori" is back with a new album and a tour that promises subversion and ...

August 13, 2025 –_ Coca-Cola Pakistan is celebrating the country’s Independence Day by integrating its iconic ‘Share A Coke’ campaign with Pakistan’s rich cultural motifs. “Share a Coke with Pakistan” ...

This October, Ali Sethi, a queer Pakistani American singer, songwriter, composer and author known for his unique, experimental fusion of classical poetry, ghazals and Sufism with Western instruments ...

‘We’re cheering for you, Sridhar Vembu,’ Anand Mahindra downloads Zoho’s Arattai, founder expresses gratitude Beauty & Grace ...

Some songs are catchy. Some are emotional. And then there’s Pasoori — a masterpiece that’s both a celebration and a rebellion, a melody that dances across borders, and, for me, one of the most ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...

Velo Sound Station’s third season proved just that as Bilal Lashari, the filmmaker behind some of the country’s most memorable visuals, transformed the platform into something more than a music show.

Can there be borders in music? Despite the long history of strained relations between India and Pakistan, the music of one ...