Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke ...

Ali Sethi is arguably Pakistan’s biggest cultural export in recent times. Curiously, through both his training and his music, he has become one of the most popular ambassadors and boldest ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...

Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...

This October, Ali Sethi, a queer Pakistani American singer, songwriter, composer and author known for his unique, experimental fusion of classical poetry, ghazals and Sufism with Western instruments ...

August 13, 2025 –_ Coca-Cola Pakistan is celebrating the country’s Independence Day by integrating its iconic ‘Share A Coke’ campaign with Pakistan’s rich cultural motifs. “Share a Coke with Pakistan” ...

Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola. The ...

Some songs are catchy. Some are emotional. And then there’s Pasoori — a masterpiece that’s both a celebration and a rebellion, a melody that dances across borders, and, for me, one of the most ...

Velo Sound Station’s third season proved just that as Bilal Lashari, the filmmaker behind some of the country’s most ...

Can there be borders in music? Despite the long history of strained relations between India and Pakistan, the music of one ...

Coke Studio returned for its 2025 edition, and it was yet another memorable night of live music, collaborations, and community. Held at the Smart Araneta Coliseum on Friday night, the event brought ...