"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

When we think of jolly old St. Nick, we may automatically associate the Christmas figure with Coca-Cola's robust Santa Claus, but did the brand invent his look?

The image of Santa Claus that comes to mind—a jolly, rotund man with a white beard and red suit—is so ubiquitous that it seems timeless. However, while Santa had previous representations, Coca-Cola ...

The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

There’s a chance you’ve heard it before: Coca-Cola created the Santa Claus we see today. It’s certainly believable. Santa’s red and white suit matches the colors of Coca-Cola, and there are perhaps no ...