The idea behind a mission statement is that the generating revenue isn’t the company mission, but a by-product of accomplishing it.

How a Strategic Plan Reflects a Mission Statement. Your mission statement is a clear description of why your business exists -- what it produces, whom it serves, how it serves them and what it ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

A mission statement can be the written directive that makes a world of difference in productivity and profitability. It states the principles and beliefs of your company and what it hopes to achieve.

So, Perlberg set out with his employees to draft what became the company’s mission statement. Now in print and posted to Oasis’ Web site, the passage is crafted from real-life examples, client ...

If you’re curious what makes a terrible mission statement, check out these nine examples if you dare. Ok, so what can your company learn from some of the biggest startups in the world? Plenty.

To help, 11 members of Young Entrepreneur Council offer a few questions you can ask yourself to spark a more detailed, thorough or meaningful statement for your company mission that will stand the ...

For example, marketing messages, brand image and new product development must complement the mission statement. Discord may lead to reduced results or worse — failure.

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to ...

In 'How to Grow Your Small Business,' Donald Miller says that the thing your company needs most is a clear mission.