While most lingerie brands would usually pick a buxom lady to model their latest underwear collections, Dutch department store Hema have opted for a more unconventional choice. Male model Andrej Pejic ...

Yes, it's insanely awesome that Stella McCartney recruited "It" model Cara Delevingne to front her lingerie campaign designed specifically for Breast Cancer Awareness month, which is October. Yes, ...

Believe it or not, Victoria's Secret is introducing the T-shirt bra for the first time EVER. I know, I found it hard to believe as well, but it's the truth! In this video see Angel Doutzen Kroes model ...

She has become the unofficial face of body positivity since becoming the first Plus-Size woman to land the cover of Sports Illustrated swimsuit issue. And on Saturday, Ashley Graham promoted her new ...

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Amber Tolliver met with investors multiple times for her fledgling lingerie company, Liberté, looking for a partner who would be able to provide the kind of support any young entrepreneur needs.

The singer and actress has teamed up with the intimates brand for a silky collection you can shop now. By Rylee Johnston All products and services featured are independently chosen by editors. However ...

Primark has been praised for featuring a "strong and beautiful" woman modelling the retailer's new 'all bodies' lingerie range, which includes a new collection of post-surgery bras. The image was ...

It's safe to say we're a tiny bit obsessed with Ashley Graham after featuring her in last year's ELLE Body Issue. But, our obsession for the size 18 supermodel has just turned up a notch following her ...

Madelaine Petsch was announced as the new face of Kim Kardashian's SKIMS on Tuesday. She made her debut in a black bra and undies that highlighted her toned figure. And soon after the 29-year-old was ...

For women who have undergone a mastectomy, bra shopping can be frustrating, to say the least. The bras that used to fit probably aren’t an option anymore and even after a reconstructive surgery, the ...