Sacred Heart University has become the first institution of higher education to offer a joint certificate program in digital marketing. The new program will be an option for students pursuing a master ...

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. This tutorial provides a step-by-step guide on how to import data from Excel ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media is one of the largest sources of data in the world. Every minute, users post ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

These startups are helping big data live up to its potential in areas such as marketing, pharmaceutical research, and cyber security The Big Data space is heating up to the point that many pundits ...

Currently, the Chinese automotive industry is transitioning from the "product era" to the "user era," and traditional models ...

From various sources like online shopping, sensors, social media, videos and more, a massive amount of information is generated daily. These large and complex data sets are known as Big Data, which ...

Living in a world where data is everywhere and a huge amount of what we touch is now collecting this information the opportunity for working with “big data” is vast. “Just the way the Internet changed ...

On September 12, the 2025 China Automotive Industry Development (Tianjin) International Forum was grandly held in Tianjin.