Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

Whether you’re just starting out or looking to scale your business, understanding and utilizing big data can be a game-changer in your entrepreneurial journey. Integrating big data into small business ...