Health Education & Behavior, Vol. 36, No. 5 (October 2009), pp. 829-845 (17 pages) This review critically examines Transtheoretical Model (TTM)-based interventions for physical activity (PA) behavior ...

Although many attempts to change health behaviour fail, some individuals do show successful behaviour change. This study assessed the role of behavioural intentions, motivations and attitudes to the ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Adamson S. Muula receives funding from the Malawi Government as Director of the Africa Center of Excellence in Public Health and Herbal Medicine (ACEPHEM) through a grant from the International ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...