With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, ...

Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.

The biggest names in tech are racing to make advertising easier, especially for small businesses and consumer goods companies ...

Amazon says it will start showing ads on Prime Video in early 2024, and that it is introducing a new, pricier ad-free option. In a post on its site, Amazon said it will begin showing ads in the U.S., ...

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company.

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. by Kurt Schlosser on Nov 6, 2023 at 8:40 am November 6, 2023 at 8 ...

Longtime NBC ad sales executive Krishan Bhatia has landed at Amazon as VP, Global Video Advertising Sales, a new position for a new team within ad sales focused on streaming TV offerings across live ...

Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly better than ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. The musical rendition of The Beatles’ 'In My Life' and the ...

Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand nearly five years ago. Freevee will be phased out over the course of ...