Fiat released a creative new campaign made entirely out of GIFs. Some of the featured GIFs include cartoon horses shooting out of a Fiat as people in horse heads dance around the car and a cat trying ...

Animated GIFs (Graphics Interface Format) are now 30 years old, and they are everywhere — we constantly use them to express feelings or joke around with friends, family, or even coworkers. They’re so ...

About 15 months ago, Tenor was trying to get its GIF search engine onto as many phones as possible. So it did the logical thing — it partnered with businesses that were already on a lot of phones. The ...

Technology investors are clearly bullish on GIFs. For many marketers, however, the ever-popular, silly, looping clips are mostly uncharted territory. For example, last October the startup Giphy Inc.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, president and partner at ...

With the smaller screens and shorter user attention spans, a short looped GIF could be the perfect way to reach messaging app users—especially the younger demographic who commonly utilize GIFs in ...