Radio is old - and evolving. Terrestrial radio’s trust, reach, and new in-car tech make it more powerful for advertisers than ...

A new Effie and System1 report confirms AM/FM radio and podcasts deliver immediate sales and lasting brand equity, ...

Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

FCC Chair Jessica Rosenworcel is concerned about AI-generated ads misleading the public. When he's not battling bugs and robots in Helldivers 2, Michael is reporting on AI, satellites, cybersecurity, ...

NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...

Radio ads with an emotional appeal—featuring personal stories of either a happy organ transplant recipient or a sad patient languishing on the waiting list—increase non-donor listeners' support for ...

After a record-breaking 2024 election cycle and the global spotlight of the Olympics, broadcasters are heading into a midterm ...

The Kaine for Virginia campaign launched new radio ads last week to reach a diverse coalition of Virginians. The ads highlight how Sen. Tim Kaine is delivering for Virginia through lowering costs and ...

Maryland Senate candidate Angela Alsobrooks spent 124% more on radio advertising than opponent Larry Hogan between March and October of this year, according to a Capital News Service analysis of data ...