The month of July is an eagerly anticipated one around Texas Tech athletics, perhaps a little more so than usual this year. In addition to Texas Tech football drawing near, Tech is in the process of ...

Adidas unveiled new uniforms for the Texas Tech football team that the Red Raiders will sport for their Oct. 11 game against ...

LUBBOCK, Texas (News Release) - adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders ...

Texas Tech's agreement with adidas to become the official apparel supplier for Texas Tech football and other sports teams is scheduled to run for the next 10 years. Presumably, the contract will be ...

The agreement continues a trend of Adidas securing partnerships with athletics programs with ties to a superstar athlete.

Lubbock, Texas, is an important outpost in college athletics. The Texas Tech Red Raiders are responsible for many of the top athletes in sports, including Kansas City Chiefs quarterback Patrick ...