ASMR videos provide a nice sensation of relaxation may lull you to sleep. Here's what it stands for and why people call it "brain tingles." ...

ASMR can send give you shivers of pleasure in response to sound, while misphonia triggers negative reactions so intense it can ruin lives. Scientists are now realizing they have a lot in common.

ASMR is not new, but it has picked up pace in the marketing industry in recent times. The use of multisensory media can be effective in engaging consumers and offering an experience that goes just ...

ASMR is being embraced by brands like Ikea and Toyota because it has a strong following on YouTube, where there are more than five million related videos, and can be a way to make a more personal ...

Why millions are flocking to watch YouTube videos on ASMR Autonomous sensory meridian response—or ASMR, is a popular trend among YouTubers. Viewers from all over the world have become obsessed ...

What Does ASMR Stand for and What Is It? ASMR stands for autonomous sensory meridian response. It's also known as "brain tingles," and it can come from particular sound frequencies or visual things.

From spot popping videos to up close whispering, ASMR's popularity doesn't seem to be stopping yet.