In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...
The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...
DENVER, Colo.--(BUSINESS WIRE)--Marketing and sales teams typically collaborate on only three out of 15 commercial activities, according to a survey by Gartner, Inc. (NYSE: IT). The inaugural Gartner ...
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