Despite the ongoing and loud woes of your neighborhood Brad, Chad or Dad, the Kansas City Chiefs are headed back to the Super Bowl and so is pop star Taylor Swift. A study from Lending Tree found Swift's appearance at games to support boyfriend Travis Kelce have impacted how about a quarter of Americans view the NFL — for the good and bad.

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar cycle from 2015-2017. Consequently, the number of ads that include both male and female celebrities has increased by 79%.

Travis Kelce gushed over girlfriend Taylor Swift's tunnel walk outfits while speaking to press during a conference held before the 2025 Super Bowl match between the Kansas City Chiefs and Philadelphia Eagles on Feb.