German technology and live streaming company Sporttotal has filed an application to begin insolvency proceedings.

Liverpool FC has re-engaged with the tourism sector via a multi-year global deal with Visit Maldives, which has taken on the ...

With Formula 1 opening its 2025 season in Melbourne, Stefano Domenicali will continue as president and CEO through 2029.

Adidas is to return as the official ball supplier of the German Football League (DFL) next year, ending Derbystar’s long-held ...

Saran Media Group has extended its exclusive hold on EuroLeague and EuroCup media rights in Turkey through to the end of the ...

Chinese technology company Lenovo, which has secured top-level sponsorship deals with Fifa and Formula 1 in recent months, ...

Allianz has become the second brand in as many weeks to extend its Worldwide Olympic and Paralympic Partner (TOP) agreement ...

Stats Perform has acquired the global betting streaming and data rights to the top men’s and women’s tournaments run by ...

City Football Group (CFG), the parent company of Manchester City and several other football clubs around the world, has ...

Saudi event retail and rights company Sela, the main shirt sponsor of Newcastle United, is expanding its presence outside of ...

Gillette Venus will organise community tennis events as part of a new sponsorship agreement with the Women’s Tennis ...

The German Football Association (DFB) has filled the beer category in its sponsorship portfolio for the first time since 2019 ...