AppLovin CEO Adam Foroughi has brushed off Unity's challenge to its ad tech with Vector during an earnings call.

Unity is pinning hopes for revenue growth on the new AI-powered ads platform Vector after it helped deliver 15% sequential growth in the company’s ads business in Q2. The firm, which has engaged in ...

If you feel like your UA strategy is broken, here’s how to fix it. 1. Stop wasting budget on low-intent channels A major reason many developers see poor returns is that they’re advertising to the ...

It was just earlier this year that NextBeat span-off from Supercell-owned Space Ape, headed up by co-founders Simon Hade, Olly Barnes, and Joe Adams. That move came after the Clash of Clans maker had ...

Capcom generated ¥45.5 billion ($308.3 million) in net sales during its Q1 2025, up 54% year-over-year. Merely ¥500m ($3.4m) of this came from its mobile segment, representing just 1% of total net ...

The US Google Play store has taken another step closer to being cracked open to alternative mobile marketplaces and payment methods.

A third of developers want to see as little AI involve in the development process as possible, according to a Devcom speaker survey.

Pocket Gamer Connects etched a fresh chapter in its history this month by hosting an inaugural event in mainland China, just ahead of ChinaJoy.

Global revenue in the casual supergenre increased by 3.6% as downloads rose to 6% year-over-year. That's according to a new live ops report from Appmagic which showed a notable shift in top-grossing ...

Language learning platform Duolingo has acquired the majority of the team at London studio NextBeat for an undisclosed fee. The developer only spun-off from Supercell’s Space Ape earlier this year as ...

PUBG developer Krafton has had a record-breaking first half of the year with ₩1.5 trillion ($1.1 billion) in revenue and ₩703.3bn ($508.5 million) in operating profit. The figures were achieved over ...

The clock is ticking as voting for the prestigious Pocket Gamer Mobile Games Awards 2025 enters its final stretch. Fans and industry insiders alike have until midnight July 31 to cast their votes and ...