For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was ...

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

The brand is also focusing on product R&D as a big business driver.

The first half of this decade has left publishers reeling. Here's how pubs and their ad tech partners can punch back in the years ahead.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...