But not this time. No, Jerry Jones wanted to sneak the announcement of Brian Schottenheimer being named the franchise’s 10th head coach under the radar, leaking the word just before 9:45 pm eastern on a Friday night.

The Dallas Cowboys have a new head coach, Brian Schottenheimer. However, was this move a sign of desperation by Cowboys owner Jerry Jones?

This was the biggest “who cares” hire the team has ever made. In other words, this was Jerry Jones at his best which, for Cowboys fans, generally means the worst. To him, the hiring of a head coach ranks alongside announcing last summer that Michaels is the team’s official creative store sponsor.