Ford is launching a new electric platform aimed at reducing costs, which will introduce a family of affordable vehicles starting with a new pickup truck.

Ford will invest $5 billion, including $2 billion at its Louisville, Kentucky factory on top of $3 billion already announced ...

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford will retool its Louisville Assembly plant beginning later this year to produce vehicles from a new Universal EV Platform ...

The prospect of a $30,000 EV sounds good, but this ain’t the first time we’ve been sold a grandiose idea by the Blue Oval.

Ford is promising a mid-sized EV pickup by 2027 with a budget price, made possible by new manufacturing techniques.

Ford is about to reinvent itself—again. Today the carmaker announced the production of a new, $30,000 mid-sized electric ...

Ford's $30,000 EV will ride on the Maverick's success, China's major success is SDVs and GM's Cruise is back (kind of).

When Ford introduced the Maverick compact pickup in 2021, it was an instant hit. The small truck's combination of a ...

Ford Ranchero The Ranchero name has been used before to represent a small utility vehicle from Ford. The upcoming Ranchero ...