A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped spicy snack was sold for $87,840 by Goldin Auctions.

On March 2, a Flamin’ Hot Cheeto shaped like the Pokémon Charizard sold at auction for $87,840. Nicknamed “Cheetozard,” the viral fire-breathing-creature-shaped snack was sold through Goldin, an online auction house specializing in trading cards, collectibles and other memorabilia.

As you can see, people are willing to pay a lot for Pokémon items. According to Forbes, the earliest version of Pokémon trading cards can fetch a high price—sometimes over $300,000. Charizard, in particular, is one of the franchise’s most popular characters.

A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise, is affixed to a customized Pokémon card and enclosed in a box.

A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840. The Goldin auction house listed the snack as sold on Sunday. “Presented is a 3-inch long Flamin’ Hot Cheeto in the shape of the Pokémon Charizard,

Hungry? Well, if you had about $90k sitting around doing nothing late last week, you could have been in the running to buy a incredibly important Pokemon collectable. "Cheetozard", a Cheeto that some people reckon looks like Charizard, was up for auction, and ended up shifting for just over $87K, when you factor in the "buyer's premium" fee.

A “Flamin’ Hot” snack with an uncanny resemblance to the fire-breathing Charizard was sold at auction for nearly $90,000. First it needed a custom case.

The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The Associated Press, the Flamin' Hot Cheeto nicknamed “Cheetozard” was sold by the Goldin auction house to an unknown buyer after 60 bids.