Thousands of jubilant fans packed Southern California's Rose Bowl on New Year's Day for a college football playoff game.

In what started as a TikTok personality's hot dog stand to help feed victims of the Southern California fires, more food vendors and thousands of helpers have since joined @rocknrollfoodie at the Rose Bowl,

The Palisades Fire erupted Tuesday and ripped through this coastal enclave. By Friday morning, the fire scorched 20,438 acres with only 8% contained.

Residents of the Pacific Palisades neighborhood near Los Angeles, California, are now taking stock of widespread devastation as a wind-driven wildfire continues to burn through the community. (Scripps

The fires’ proximity to densely populated areas means they are burning through more structures than past fires that covered more territory, preliminary figures show.

As a Los Angeles resident, I’ve personally seen dozens of peers opening their doors to those in evacuation zones, fostering displaced pets, rushing to donate necessities, and doing whatever they can to spread the word about urgent resources—from local evacuation shelters and restaurants offering free food to ways to stay safe from smoke inhalation —all while monitoring wildfire apps like Watch Duty and preparing for their own potential evacuations.