Apple has fallen far behind in the competitive market of AI-powered chatbots, but it may have a plan for an in-house option ...

Apple also said on Thursday it plans to spend more on data centers, an area where it typically spends only a few billion ...

Apple has shipped its three billionth iPhone, Tim Cook has revealed during a call for the company's third quarter earnings.

Apple CEO Tim Cook has reportedly conducted a long meeting in which he told workers that the Cupertino-based tech giant needs ...

Apple shook off a thicket of tariffs and a botched entry into artificial intelligence to accelerate its revenue growth during ...

Apple reported strong iPhone sales and rebound in revenue from China, giving a much-needed boost to two parts of the ...

On Thursday, Apple CEO Tim Cook said the Silicon Valley company could end up spending nearly $2 billion thanks to President ...

Apple is keeping an eye on consumer behavior as search evolves thanks to artificial intelligence. Barron’s has previously ...

Long seen as the safest Big Tech bet, Apple is heading into Thursday's earnings with its business facing pressure from U.S.

Apple Intelligence is a multimodal artificial intelligence system from Apple, the manufacturer of iPhones, iPads, and ...

Despite recent criticism about its product outlook, the company reported strong sales of iPhones, Macs and services.

For Apple Intelligence, the focus isn't just catching up to the industry's "artificial" generation of placeholder content, a sort of party trick lacking a clear, unique value.