YouTube is giving creators access to more data on video views and rolling out updates to the Studio Mobile app. YouTube creators now have access to new metrics about video views, and the Studio Mobile ...

Michael McIntyre's Big Show offered a rare peek into KSI's YouTube success. During a segment, viewers saw his channel ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

YouTube announced features in Studio to help creators optimize content, including improved research, shareable clips, and enhanced playlist analytics. YouTube Studio has a new research tab to help ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube looks to be developing another AI ...

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report ...