"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...
In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students.
A lot of creators like to act like social proof does not matter anymore. They will say things like, “Just make great content, ...