A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have ... Read More ...
In survey of brand and agency advertisers, 77% say AI is transforming the industry but majority say the most meaningful results are yet to come. Advertisers see measurement and at ...
New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.
Comcast Advertising partners with Mastercard to measure ad performance. Universal Ads partners with digital marketing pioneer Marpipe to bring dynamic product insertion to streaming TV for the first ...
It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...
SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...
Tell us about your tech stack. What tools do you use to gather and organize data, and which tools do you rely on most in your daily work? My tech stack is a key part of how I stay productive, ...
Ampersand, an audience-first TV advertising sales and technology company, has announced the launch of TrueStream Political, a purpose-built political streaming solution designed to modernize how ...
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