Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...

The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

With this acquisition, Adobe will expand its offerings to include workflow management for digital content creators. Adobe has entered a definitive agreement to acquire Workfront for $1.5bn in an ...

Workfront, based in Lehi, Utah, will take its 3,000 corporate customers and 1 million users to the software maker best known for Photoshop. Bloomberg earlier reported that the acquisition could come ...

Adobe said Monday that it has signed a deal to acquire marketing software firm Workfront for $1.5 billion. Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused ...

The acquisition, slated to close in the fiscal quarter beginning next month, is expected to tie Workfront’s marketing work management platform to Adobe Creative Cloud and Adobe Experience Cloud even ...