While thinner, ‘90s-style brows are coming back, thick, full lashes will never go out of style. Who doesn’t want that voluminous lash look that widens eyes and has everyone asking how you got them so ...

From lengthening mascaras and lash lifts to growth serums, I've tried just about everything in pursuit of thick, voluminous lashes. Eyelash extensions were the final frontier for me — but given that ...

Traditionally, I've embraced a minimalistic approach to eye makeup, steering clear of mascara and eyeliner altogether. I always held the belief that such enhancements just didn't compliment my ...

These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser. Getting lash extensions ...

The future of beauty has arrived. LUUM Lash, a “lash lab” in Oakland, CA, developed a robot lash tech to apply extensions. LUUM’s technology is the latest innovation in the beauty industry. The ...

Oakland-based lab LUUM has unveiled a groundbreaking robot lash tech at Ulta’s South San Jose store, aiming to revolutionize the beauty industry. The LUUM Precision Lash machine utilizes robotics, AI, ...

Artificial intelligence is making its way into esthetics with a new application in eyelash extensions. A Bay Area-based company called Luum has released an AI-powered eyelash extension machine, ...

We're always taught that first impressions are everything, but in the world of beauty, I'm not so sure this is the case. Yes, there have been times when a new skincare product has immediately had me ...