Ford Motor Company recently updated all of its collision position statements, clarifying its stance on the use of non-OEM ...

Ford has updated three collision repair position statements on the importance of safety and proper functioning in relation to ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most B2B brand and marketing experts agree that a solid positioning statement and brand ...